Fresh & Easy Neighborhood Market, the value-priced grocer of healthful and convenient products, has experienced tremendous success with its Pleasanton, Danville, and Walnut Creek stores. The upstart market has hit a growth spurt lately with roughly 20 future stores planned throughout the Northern California area. Some new stores even have a convenience store format similar to a 7-Eleven.

Fresh & Easy Neighborhood Market offers a variety of ways to save including the “buy one get one,” “half off,” and other standard discounts on meats, meals, fruits, and vegetables readily available to all shoppers. For customers who are looking to stretch their dollars a little further, they can join Fresh & Easy’s Friends program to save even more money. These bonus points are in addition to the reward points many shoppers get from their credit cards.

The Fresh & Easy Neighborhood Market’s Friends is pretty straightforward. Shoppers who sign up will immediately receive 250 points in their accounts. Every $1 spent at Fresh & Easy earns another point. Every 500 points earned can be converted to $5 in-store cash.

Fresh & Easy Neighborhood market also offers weekly specials to help loyal customers earn points up to ten times the normal rate. Fresh & Easy recently offered the 10x bonus points for vitamins and supplements, effectively giving customers a 10% cash back on all qualifying purchases. Another weekly special gave customers who have signed up to be Friends an extra 100 points for all beef steak purchases.

Fresh & Easy Neighborhood Market usually has an added kicker for their Friends each week where coupons can be used to typically save an extra $5 on purchases of at least $30 or $10 on purchases of $50 or more.

The beauty of the Fresh & Easy Neighborhood Market’s Friends program is that shoppers can not only save a lot of money on groceries, but they can also eat more healthfully with food options that are free of artificial colors and flavors, added trans fats, and high-fructose corn syrup.

Fresh & Easy Neighborhood Market has also expanded its store selections by stocking more than 200 items in its International section. While Fresh & Easy’s store inventory cannot compete with the selections at 99 Ranch, it does provide shoppers with an alternative that is convenient and healthful.

The Fresh & Easy Neighborhood Market in Pleasanton is located inside the Rosewood Pavilion at 3903 Santa Rita Road.