Sprouts Farmers Market to Make Amador Plaza Road the New Grocery Destination in Dublin, CA

With the grand opening of Sprouts Farmers Market in Dublin, CA on Wednesday, June 29th at 7:00AM, the cost of healthy living in Alameda County as well as Contra Costa County is about to come down – way down. For years Sprouts has earned a reputation for selling right-from-the-earth foods at down-to-earth prices. Known for its “old-fashioned” customer service, Sprouts is staffed with the friendliest associates who will greet customers with a smile and personally guide shoppers to any product in the store. This relationship-driven approach to running a grocery store is how founder Henry Boney turned his first fruit stand in 1943 into the beloved regional retailer Sprouts Farmers Market is today.

The huge selection of natural and organic foods at Sprouts Farmers Market often sells for 30% or more below the conventional stores. Sprouts is challenging the conventional thinking that healthy living is a specialty market reserved for the well-to-do. Since its humble beginning, Sprouts has always believed that healthier eating should never have to cost more. “We want to be the grocery store where moms and families are stepping into eating healthier,” shared Sprouts spokesperson and certified nutritionist Janet Little. “Sprouts is not just a niche store, we are a destination.”

Named 2010 “Western Region Retailer of the Year” by Gourmet News, Sprouts Farmers Market thinks shopping for food should be one of life’s little pleasures and works hard to create that unique shopping experience for its customers. Upon entering the new 32,000-square-foot store in Dublin, customers who are familiar with Sprouts will immediately recognize its signature store layout, which is inspired by the open air farmers market. Unlike the conventional supermarkets, the traditional tall aisles in Sprouts are extra spacious and kept on the periphery of the store, leaving the store center wide open for farm-fresh produce as well as the bulk wonderland of nuts, trail mixes, rices, spices, and sweet treats.

In addition to the mountains of mostly California-grown produce that come straight from the farm, Sprouts offers amazing values on organic meat and fresh seafood that are rushed to the store as frequently as six days a week. Meat and seafood selections are kept in separate cases to optimize storage temperature and freshness. Sausages are handmade right in the store. Organic meats are rotated based on season and demand. The new Sprouts in Dublin is also stocked with many gourmet spices and sauces not found in the typical grocery stores. The Cow Camp Garlic Season-All, for example, is the key ingredient in many secret recipes. This specialty seasoning can turn just about any meat dish into an exquisitely savory dinner creation to be enjoyed by friends and family.

For people who are looking to exclude gluten from their diet, the new Sprouts in Dublin boasts an unparalleled collection of more than 2,000 gluten-free products that are flagged for convenience with bib tags. Consistent with its mission of making better eating accessible to all, the health and beauty department in the northwest corner of the store offers a wide assortment of vitamins, minerals, supplements, and natural beauty products at 10% off the manufacturer’s suggested retail price. Sprouts will take an additional 10% off any vitamin and supplement purchase of more than $100.

Sprouts is proud to offer only natural beverages in all of its stores. While the absence of corn-fructose-laden Coke and Pepsi products may be glaring to some, Sprouts is ready with tasty alternatives made using real ingredients such as soda by Hansen’s and Virgil’s. As part of its grand opening extravaganza, Sprouts will be selling 6-packs of Hansen’s soda for $1.99 through Monday, July 4th. Shoppers will also enjoy the collection of distinctive wines and micro-brewed beers at the new Sprouts in Dublin. Budget-conscious shoppers will love the Fish Eye Merlot at just under $5 per bottle. The Fish Eye Merlot pairs incredibly well with beef and even grilled lamb.

Located at 7153 Amador Plaza Road, where Circuit City used to be, the new Sprouts in Dublin will be running extraordinary specials for during its grand opening celebration. Many items will be selling for 30-60% off its everyday low prices. Unlike Trader Joe’s and Whole Foods, Sprouts has a well laid-out parking lot with plenty of spaces on most days. Because the coupon booklets for 10 FREE SANDWICHES is limited to only the first 500 paying customers, parking spaces for the first hour may be unusually limited. All customers will receive one free Sprouts green reusable grocery bag while supplies last to haul off the fantastic grand opening deals from Sprouts.

The new Dublin location will be Sprouts Farmers Market’s third store in Northern California. The other two Northern California locations are Sunnyvale and Roseville. Continuing its commitment to the Golden State, Sprouts will open new markets in Costa Mesa, Granada Hills and Lakewood later this year. Store hours are 7:00AM to 10:00PM daily.

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