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Fresh & Easy’s “Friends” With Benefits and Huge Savings
by John M. Zukoski on January 27, 2012 | 
No Comments | Topics: Retail
Fresh & Easy Neighborhood Market, the value-priced grocer of healthful and convenient products, has experienced tremendous success with its Pleasanton, Danville, and Walnut Creek stores. The upstart market has hit a growth spurt lately with roughly 20 future stores planned throughout the Northern California area. Some new stores even have a convenience store format similar to a 7-Eleven.
Fresh & Easy Neighborhood Market offers a variety of ways to save including the “buy one get one,” “half off,” and other standard discounts on meats, meals, fruits, and vegetables readily available to all shoppers. For customers who are looking to stretch their dollars a little further, they can join Fresh & Easy’s Friends program to save even more money. These bonus points are in addition to the reward points many shoppers get from their credit cards.
The Fresh & Easy Neighborhood Market’s Friends is pretty straightforward. Shoppers who sign up will immediately receive 250 points in their accounts. Every $1 spent at Fresh & Easy earns another point. Every 500 points earned can be converted to $5 in-store cash.
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